What is Business Market? The Business Markets include organizations that buy products on large scale either for the production of…
What is Information System? Information systems are "A combination of hardware, software, infrastructure, and trained personnel organized to facilitate an…
What is MIS? A marketing information system (MIS) is a continuing and interacting system of people, equipment, and procedures to…
What is CRM? Customer Relationship Management (CRM) is an information industry term for methodologies, software, and usually, Internet capabilities that…
What is Brand Personality? Brand personality is the way a brand speaks and behaves. It means assigning human personality traits/characteristics…
What is a Brand? The word “brand” is a comprehensive term "A brand is a name, term, symbol, or design…
New Product Development Process Developing a new product is key to organizations' survival in the ever-changing marketing environment. Some organizations…
What is New Product Development? By new products, we mean original products, product improvements, product modifications, and new brands that…
Stages of Product Life Cycle The Product Life Cycle describes the stages a product idea goes through from beginning to…
What is Product Life Cycle? The product life cycle is the process a product goes through from when it is…
