Marketing Management Archives

Introduction to Marketing: Meaning, Definitions, Nature, Scope, Concept, Functions, and Importance

Marketing consists of the performance of business activities that direct the flow of goods and services from producer to consumer or user. Marketing occupies a prime position in the organisation of a business unit.

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15 May 2022

Marketing Management

Introduction to Marketing Management: Meaning, Objectives, and Functions

Marketing management is a business process of planning and executing the conception and pricing. promotion, and distribution of ideas, goods, and services to create exchanges that help to satisfy individual and organizational needs.

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13 May 2022