Factors Affecting Pricing Decisions
Factors Affecting Pricing Decisions Setting the price for any product is not very easy, various internal, as well as external …
Marketing Planning Process: Marketing Plan, Formulating, Types
Marketing Planning Process Following is the marketing planning process: Goal Setting Scanning of Market Environment Internal Scanning Developing Marketing Objective …
Strategic Planning Process: 5 Stages
What is Strategic Planning Process? Strategic planning is a systematic process of predicting the long-term goals of an organization and …
Marketing and Customer Value
What is Marketing and Customer Value? Customer Value is the sum total of benefits that customers will accrue from a …
Business Market: Characteristics, Buying Situations, Differences, Participants, Stages of Buying
What is Business Market? The Business Markets include organizations that buy products on large scale either for the production of …
Information System: Meaning, Needs, Types, Functional, Dimensions, Quality of Information, Types of Information
What is Information System? Information systems are “A combination of hardware, software, infrastructure, and trained personnel organized to facilitate an …
Characteristics of MIS: Meaning, Objectives, Process, Implementation
What is the Meaning of MIS? MIS is the use of information technology, people, and business processes to record, store …
MIS: Meaning, Definitions, Components, Types, Functions, Advantages, Difference
What is MIS? A marketing information system (MIS) is a continuing and interacting system of people, equipment, and procedures to …
CRM in Banking: Importantance, Objectives, Benefits
Why is CRM Important in Banking? The use of Customer Relationship Management (CRM) in banking has gained importance with the …
Future of CRM: Role, Challenges, Benefits
Future of CRM CRM has become an important component of every enterprise, from small businesses to multinational corporations. Sales and …
