Impact of Digital Media

Impact of Digital Media

Impact of Digital Media Digital media is a synonym of online media or internet media or web media or new media or social media. The digital media influences the masses in both positive ways as well as negative ways on issues relating to society, economy, polity, education, religion, culture, and spiritualism. It influences our age-old … Read more

Types of Folk Media

Types of Folk Media These are a variety of types of folk media which are as follows: Ballad The Ballad is a specific form of dance and a powerful vehicle for converting the rural minds, thoughts, and attitudes towards an improved and positive direction. Ballads like Lavine of Maharastra, Garba of Gujarat, Gee-Gee of Karnataka, … Read more

Human Communication: Meaning, Origins, Stages, and Types

Human Communication

What is Human Communication? Human communication is the exchange of information between two or more human beings, whether verbal (in speech and writing) or nonverbal. The study of this field involves contributions from psychology, social science, computer science, logic, and linguistics. Human communication is the field dedicated to understanding how humans communicate. Human communication is … Read more

Scope of Business Communication

Scope of Business Communication

Scope of Business Communication Apart from different forms and types of communication (non-verbal, verbal, written, audio-visual) one can also look at the scope of business communication. In modern business, the quantum nature of communication is changing. Business communication is utility oriented. Today business is being influenced and influencing various segments, such as its clientele, society, … Read more

10 Characteristics of Mass Communication

Characteristics of Mass Communication These are the main characteristics of mass communication explained below: Large Number of Audience In mass communication, the number of receivers or audience members is relatively large and considerably innumerable. Heterogeneity In this type of communication, the audience is relatively heterogeneous. That means much more heterogeneous than public communication and much … Read more

8 Elements of Mass Communication

8 Elements of Mass Communication Since mass communication is a type of communication, so the elements of communication will be the same as that of mass communication, i.e., source, encoding, message channels, decoding, receiver, noise, and feedback. But the elements of mass communication will be explained specially and distinctively in the context of mass. The … Read more

8 Functions of Mass communication

Functions of Mass communication

8 Functions of Mass communication The primary functions of mass communication are (a) Information (b) Education (c) Entertainment and Recreation (d) Persuasion. The secondary functions of mass communication are (a) the Watchdog function and (b) the torch-bearing Function. The watchdog function relates to surveillance and the torch-bearing function relates to a correlation, cultural transmission, and … Read more

17 Ways to Overcome Barriers to Communication

Ways to Overcome Barriers to Communication In view of the importance of business communication, it is essential to curb the barriers to communication. Following are some of the important ways to overcome barriers to communication: Clarity of Ideas The sender of the message should be clear in his mind about the message that he wants … Read more

7 Types of Barriers of Communication

Types of Barriers of Communication

What are the Barriers of Communication? The process of communication is a complex one. When a message is sent by a sender to the receiver, it may be possible that it is not effectively understood by the receiver in the same sense as the sender intended to. There may be several causes for its ineffectiveness. … Read more

Media of Communication: Definitions, Types and Examples

What is Media of Communication? Media of communication refer to the ways, means, or channels of transmitting messages from the sender to the receiver. Media of communication indicate the use of verbal or non-verbal language in the process of communication. Without a language, none can communicate. Whenever communication takes place, media are used there. In … Read more