What is Group Communication? Group communication can be defined as “an interactive process that occurs among three or more people interacting in an attempt to achieve commonly recognized goals either face-to-face or through mediated forms.” A group is a collection of people with specific goals or objectives. Cohesion is an important factor in groups. Group
What is Human Communication? Human communication is the exchange of information between two or more human beings, whether verbal (in speech and writing) or nonverbal. The study of this field involves contributions from psychology, social science, computer science, logic, and linguistics. Human communication is the field dedicated to understanding how humans communicate. Human communication is
Scope of Business Communication Apart from different forms and types of communication (non-verbal, verbal, written, audio-visual) one can also look at the scope of business communication. In modern business, the quantum nature of communication is changing. Business communication is utility oriented. Today business is being influenced and influencing various segments, such as its clientele, society,
Characteristics of Mass Communication These are the main characteristics of mass communication explained below: Large Number of Audience In mass communication, the number of receivers or audience members is relatively large and considerably innumerable. Heterogeneity In this type of communication, the audience is relatively heterogeneous. That means much more heterogeneous than public communication and much
8 Elements of Mass Communication Since mass communication is a type of communication, so the elements of communication will be the same as that of mass communication, i.e., source, encoding, message channels, decoding, receiver, noise, and feedback. But the elements of mass communication will be explained specially and distinctively in the context of mass. The
8 Functions of Mass communication The primary functions of mass communication are (a) Information (b) Education (c) Entertainment and Recreation (d) Persuasion. The secondary functions of mass communication are (a) the Watchdog function and (b) the torch-bearing Function. The watchdog function relates to surveillance and the torch-bearing function relates to a correlation, cultural transmission, and
What is Media of Communication? Media of communication refer to the ways, means, or channels of transmitting messages from the sender to the receiver. Media of communication indicate the use of verbal or non-verbal language in the process of communication. Without a language, none can communicate. Whenever communication takes place, media are used there. In
Mass communication is the process of transmitting ideas, information, opinions, norms, attitudes, cultures etc.