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Consumer Behaviour

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Consumer Behaviour

Data Collection: Principles, Sources, Methods

What is Data Collection? Data collection is one of the most important stages in conducting research. Data collection is the process of gathering and measuring information on variables of interest,…

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3 December 2022
Consumer Behaviour / Economics

Pricing: Methods, Objectives, Determinants, Factors Influencing, Approach

What is the Meaning of Price? Pricing is defined as the process of determining what a company will receive in exchange for its products. Pricing factors are manufacturing cost, marketplace,…

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16 November 2022
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What is Price?
Consumer Behaviour / Marketing Management

Factors Affecting Pricing Decisions

Factors Affecting Pricing Decisions Factors Affecting Pricing Decisions Setting the price for any product is not very easy, various internal, as well as external factor, has to be taken into…

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26 September 2022
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Factors Affecting Pricing Decisions
Consumer Behaviour / Marketing Management

Marketing and Customer Value

What is Marketing and Customer Value? Customer Value is the sum total of benefits that customers will accrue from a service or product in relation to its cost. The Customer…

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24 September 2022
Consumer Behaviour / Marketing Management

Business Market: Characteristics, Buying Situations, Differences, Participants, Stages of Buying

What is Business Market? The Business Markets include organizations that buy products on large scale either for the production of another product or for their own use. Organizations are buyers…

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24 September 2022
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What is Business Market?
Consumer Behaviour / Marketing Management

Information System: Meaning, Needs, Types, Functional, Dimensions, Quality of Information, Types of Information

What is Information System? Information systems are "A combination of hardware, software, infrastructure, and trained personnel organized to facilitate an organization's planning, control, coordination, and decision making. What is Information…

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24 September 2022
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What is Information System?
Consumer Behaviour / Marketing Management

Characteristics of MIS: Meaning, Objectives, Process, Implementation

What is the Meaning of MIS? MIS is the use of information technology, people, and business processes to record, store and process data to produce information that decision-makers can use…

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23 September 2022
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Characteristics of MIS
Consumer Behaviour / Marketing Management

MIS: Meaning, Definitions, Components, Types, Functions, Advantages, Difference

What is MIS? A marketing information system (MIS) is a continuing and interacting system of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute pertinent, timely, and accurate…

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22 September 2022
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What is MIS?
Consumer Behaviour / Marketing Management

Future of CRM: Role, Challenges, Benefits

Future of CRM Future of CRM CRM has become an important component of every enterprise, from small businesses to multinational corporations. Sales and marketing teams are using CRM to optimize…

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21 September 2022
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Future of CRM
Consumer Behaviour / Marketing Management

Benefits of CRM

Benefits of CRM Benefits of CRM There are many benefits of CRM or advantages of CRM. Let's discuss them one by one in detail: Better Customer Service Better Customer Segmentation…

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21 September 2022
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Benefits of CRM
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