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Journalism

Home » Journalism
Communication / Journalism / Soft Skills

Downward Communication: Definitions, Types, Purposes, Objectives

When the communication is from the superior to subordinates it is referred to as downward communication.

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25 October 2021
Read more about the article Downward Communication: Definitions, Types, Purposes, Objectives
What is Downward Communication?
Communication / Journalism / Soft Skills

Mass Communication: Definitions, Functions, Characteristics, Types, Importance, and Process

Mass communication is the process of transmitting ideas, information, opinions, norms, attitudes, cultures etc.

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20 October 2021
Read more about the article Mass Communication: Definitions, Functions, Characteristics, Types, Importance, and Process
What is Mass Communication?
Communication / Journalism / Soft Skills

Oral Communication: Definitions, Importance, Methods, Advantages and Disadvantages

Oral communication implies communication through the mouth. It includes individuals conversing with each other, be it direct conversation or telephonic conversation.

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18 October 2021
Read more about the article Oral  Communication: Definitions, Importance, Methods, Advantages and Disadvantages
What is Oral Communication?
Journalism / Soft Skills

10 Functions of Communication

The primary function of communication is to share ideas, viewpoints, perspectives and exchange information with others. Apart from this function, there are other functions as well.

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11 October 2021
Journalism

Classification of Advertising Based on Area Coverage, Audience, Media, Functions

Advertisements are classified in line with the geographic coverage, target audience and purpose. The geographic classifications are local, national and global advertising.

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25 August 2021
Journalism

History of Advertising in India: Effects, Areas, Purpose of Advertising

Advertising existed in different forms before the 15th century. Important advertising at this stage was in the form of trade marks. They were produced by artisans who inscribed marks such as star, moon and tiger on goods like pots and wooden tools.

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23 August 2021
Read more about the article History of Advertising in India: Effects, Areas, Purpose of Advertising
History of Advertising in India
Journalism

Role of Advertising: Characteristics, Advantages, Disadvantages, Negative Effects of Advertising

Advertising is a powerful communication force, highly visible, and one of the most important tools of marketing communications that help to sell products, services, ideas, and images, etc

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20 August 2021
Journalism

Advertising: Definitions, Functions, Features, Objectives, Importance, Role

What is Advertising? Advertising is a communication process that promotes a product, service, or event. According to American Marketing Association (AMA) advertising is "any paid form of non-personal presentation and…

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20 August 2021
Journalism

What is Writing? Five Steps to Successful Writing

Writing is a medium of communication that represents language through the inscription of signs and symbols. In other words, writing is a method of representing language in visual or tactile form.

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20 August 2021
Journalism

Basics of Technical Writing: Evolution, Scope, Qualities, Process

What is Technical Writing? Technical writing is the process of interpreting and translating dense and difficult information for easy comprehension of the potential users of such information. Thus technical writing…

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19 August 2021
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