Downward Communication: Definitions, Types, Purposes, Objectives
When the communication is from the superior to subordinates it is referred to as downward communication.
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25 October 2021
Mass Communication: Definitions, Functions, Characteristics, Types, Importance, and Process
Mass communication is the process of transmitting ideas, information, opinions, norms, attitudes, cultures etc.
20 October 2021
Oral Communication: Definitions, Importance, Methods, Advantages and Disadvantages
Oral communication implies communication through the mouth. It includes individuals conversing with each other, be it direct conversation or telephonic conversation.
18 October 2021
10 Functions of Communication
The primary function of communication is to share ideas, viewpoints, perspectives and exchange information with others. Apart from this function, there are other functions as well.
11 October 2021
Classification of Advertising Based on Area Coverage, Audience, Media, Functions
Advertisements are classified in line with the geographic coverage, target audience and purpose. The geographic classifications are local, national and global advertising.
25 August 2021
History of Advertising in India: Effects, Areas, Purpose of Advertising
Advertising existed in different forms before the 15th century. Important advertising at this stage was in the form of trade marks. They were produced by artisans who inscribed marks such as star, moon and tiger on goods like pots and wooden tools.
23 August 2021
History of Advertising in India
Role of Advertising: Characteristics, Advantages, Disadvantages, Negative Effects of Advertising
Advertising is a powerful communication force, highly visible, and one of the most important tools of marketing communications that help to sell products, services, ideas, and images, etc
20 August 2021
Advertising: Definitions, Functions, Features, Objectives, Importance, Role
What is Advertising? Advertising is a communication process that promotes a product, service, or event. According to American Marketing Association (AMA) advertising is "any paid form of non-personal presentation and…
20 August 2021
What is Writing? Five Steps to Successful Writing
Writing is a medium of communication that represents language through the inscription of signs and symbols. In other words, writing is a method of representing language in visual or tactile form.
20 August 2021
Basics of Technical Writing: Evolution, Scope, Qualities, Process
What is Technical Writing? Technical writing is the process of interpreting and translating dense and difficult information for easy comprehension of the potential users of such information. Thus technical writing…
19 August 2021