When the communication is from the superior to subordinates it is referred to as downward communication.
Mass communication is the process of transmitting ideas, information, opinions, norms, attitudes, cultures etc.
Oral communication implies communication through the mouth. It includes individuals conversing with each other, be it direct conversation or telephonic conversation.
The primary function of communication is to share ideas, viewpoints, perspectives and exchange information with others. Apart from this function, there are other functions as well.
Advertisements are classified in line with the geographic coverage, target audience and purpose. The geographic classifications are local, national and global advertising.
Advertising existed in different forms before the 15th century. Important advertising at this stage was in the form of trade marks. They were produced by artisans who inscribed marks such as star, moon and tiger on goods like pots and wooden tools.
Advertising is a powerful communication force, highly visible, and one of the most important tools of marketing communications that help to sell products, services, ideas, and images, etc
What is Advertising? Advertising is a communication process that promotes a product, service, or event. According to American Marketing Association (AMA) advertising is "any paid form of non-personal presentation and…
Writing is a medium of communication that represents language through the inscription of signs and symbols. In other words, writing is a method of representing language in visual or tactile form.
What is Technical Writing? Technical writing is the process of interpreting and translating dense and difficult information for easy comprehension of the potential users of such information. Thus technical writing…
