What is Price Mix? Price mix refers to the amount ht customer pays for a product. It can also be referred to as the sacrifice which consumers are ready to…
What is Product Mix? A Product mix refers to an item that satisfies the consumer’s needs or wants. Typical marketing decision regarding product involves deciding what goods or services should…
What is Marketing Mix? What is Marketing Mix? A marketing Mix is a particular combination of the product, its price, the methods to promote it, and the ways to make…
Types of Markets What is the Market? Knowing your market accurately and completely is a prerequisite for successful marketing. This task is made even more difficult for companies trying to…
What is Meta Market? The meta market can be defined as “a market based on the new form of communication World Wide Web centered around an event or an industry…
Functions of Marketing Functions of Marketing These are essential functions of marketing explained below: Marketing ResearchProduct Planning and DevelopmentBuying and AssemblingPackagingStandardization and GradingBrandingPricing of ProductPromotion of ProductDistributionSellingStorage and WarehousingTransportation 12…
What is Consumer Behaviour? What is Consumer Behaviour? Consumer behaviour is the study of how individual customers, groups, or organizations select, buy, use, and dispose of ideas, goods, and services…
Types of Marketing Research Following are the types of marketing research explained below: Exploratory ResearchDescriptive ResearchCausal Research Exploratory Research Exploratory research is used in cases where the marketer has little…
Process of Marketing Research Process of Marketing Research Marketing Research is the function that links the consumer, customer, and public to the marketer through information used to identify and define…
Objectives of Marketing Management Objectives of Marketing Management According to Peter Drucker, the well-known American Professor believed to be the father of modern management thought, it is marketing that distinguishes…
