Functions of Marketing: Objectives, Characteristics

Functions of Marketing Functions of Marketing These are essential functions of marketing explained below: Marketing ResearchProduct Planning and DevelopmentBuying and AssemblingPackagingStandardization and GradingBrandingPricing of ProductPromotion of ProductDistributionSellingStorage and WarehousingTransportation 12…

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Functions of Marketing

Types of Marketing Research

Types of Marketing Research Following are the types of marketing research explained below: Exploratory ResearchDescriptive ResearchCausal Research Exploratory Research Exploratory research is used in cases where the marketer has little…

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Process of Marketing Research

Process of Marketing Research Process of Marketing Research Marketing Research is the function that links the consumer, customer, and public to the marketer through information used to identify and define…

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Process of Marketing Research

Objectives of Marketing Management

Objectives of Marketing Management Objectives of Marketing Management According to Peter Drucker, the well-known American Professor believed to be the father of modern management thought, it is marketing that distinguishes…

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Objectives of Marketing Management