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Marketing Management

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Marketing Management

Nature of Marketing: Customer Oriented, Delivery of Value, Network of Relationships, Separate Discipline, Business

Nature of Marketing Nature of Marketing These are the nature of marketing explained below: Marketing is Customer Oriented Marketing is Delivery of Value Marketing is a Network of Relationships Marketing…

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17 August 2022
Read more about the article Nature of Marketing: Customer Oriented, Delivery of Value, Network of Relationships, Separate Discipline, Business
Nature of Marketing
Marketing Management

Marketing Management: Definitions, Concepts, Functions, Importance, Philosophies

What is Marketing Management? Marketing Management is a functional area of business management that has to do with the broad problem of consumer satisfaction. Its main purpose or objective is…

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17 August 2022
Read more about the article Marketing Management: Definitions, Concepts, Functions, Importance, Philosophies
What is Marketing Management?
Marketing Management

Marketing: Meaning, Definitions, Concepts, Scope, Importance

What is Marketing? Marketing is the process of discovering and translating consumer needs and wants into product and service specifications, creating demand for these products and services and then in…

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16 August 2022
Read more about the article Marketing: Meaning, Definitions, Concepts, Scope, Importance
What is Marketing?
Marketing Management

Introduction to Marketing: Meaning, Definitions, Nature, Scope, Concept, Functions, and Importance

Marketing consists of the performance of business activities that direct the flow of goods and services from producer to consumer or user. Marketing occupies a prime position in the organisation of a business unit.

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15 May 2022
Marketing Management

Introduction to Marketing Management: Meaning, Objectives, and Functions

Marketing management is a business process of planning and executing the conception and pricing. promotion, and distribution of ideas, goods, and services to create exchanges that help to satisfy individual and organizational needs.

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13 May 2022
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