What is a Product? Product is the first P in the marketing mix. Without a product a marketer has nothing, in other words, there is nothing to promote, distribute and…
What is Product Positioning? Product positioning can be defined as the place occupied in consumers' minds regarding the firm’s product(s) or brand(s), distinguishing on the basis of product attributes. Product…
Types of Market Segmentation Types of Market Segmentation Let's understand the types of market segmentation in detail: Geographic SegmentationDemographic SegmentationPsychographic SegmentationBehavioral SegmentationSocio-Cultural SegmentationUse Related Segmentation 6 Types of Market Segmentation…
Micro and Macro Environment in Marketing Management Micro and Macro Environment in Marketing Management In this article, we will be understanding briefly micro and macro environments in marketing management: Micro…
Factors Influencing Consumer Behaviour Factors Influencing Consumer Behaviour These are the factors influencing consumer behaviour explained below: Cultural Factors Influencing Consumer Behaviour Social Factors Affecting Consumer Behaviour Opinion Leadership in…
What is Demand Measurement? Every company is curious to know the existing status of its product, its prospects, the specific time period who is their customer, and whether there are…
What is Marketing Environment? The marketing environment is the factor that influences a company or firm's activities. According to Kotler "Marketing environment refers to the external factors and forces that…
Marketing Mix Process Marketing Mix Process A firm’s marketing efforts should starts and end with the customers. A marketing mix is an important tool used by the marketing manager in…
What is Place Mix? Place mix involves decisions concerning distribution channels to be used, the location of outlets, methods of transportation, and inventory levels to be held. The product should…
What is Promotion Mix? Promotion mix refers to marketing communications that may comprise elements such as advertising, public relations, direct marketing, sales promotion, exhibition, and sponsorship. The promotion mix decision…
