What is Business Market? The Business Markets include organizations that buy products on large scale either for the production of another product or for their own use. Organizations are buyers…
What is Information System? Information systems are "A combination of hardware, software, infrastructure, and trained personnel organized to facilitate an organization's planning, control, coordination, and decision making. Data is a…
What is MIS? A marketing information system (MIS) is a continuing and interacting system of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute pertinent, timely, and accurate…
Future of CRM CRM has become an important component of every enterprise, from small businesses to multinational corporations. Sales and marketing teams are using CRM to optimize consumer interactions, attract…
What is Brand Personality? Brand personality is the way a brand speaks and behaves. It means assigning human personality traits/characteristics to a brand so as to achieve differentiation. These characteristics…
What is Branding? What is a Brand? The word “brand” is a comprehensive term "A brand is a name, term, symbol, or design or a combination of them that is…
New Product Development Process Developing a new product is key to organizations' survival in the ever-changing marketing environment. Some organizations set a price limit while others focus on adding value…
What is New Product Development? By new products, we mean original products, product improvements, product modifications, and new brands that the firm develops through its own research and development efforts.…
Stages of Product Life Cycle The Product Life Cycle describes the stages a product idea goes through from beginning to end. Following are the stages of product life cycle: Introduction…
What is Product Life Cycle? The product life cycle is the process a product goes through from when it is first introduced into the market until it declines or is…
