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Consumer Behaviour / Marketing Management

Business Market: Characteristics, Buying Situations, Differences, Participants, Stages of Buying

What is Business Market? The Business Markets include organizations that buy products on large scale either for the production of…

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24 September 2022
What is Business Market
What is Business Market?
Consumer Behaviour / Marketing Management

Information System: Meaning, Needs, Types, Functional, Dimensions, Quality of Information, Types of Information

What is Information System? Information systems are "A combination of hardware, software, infrastructure, and trained personnel organized to facilitate an…

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24 September 2022
What is Information System
What is Information System?
Consumer Behaviour / Marketing Management

MIS: Meaning, Definitions, Components, Types, Functions, Advantages, Difference

What is MIS? A marketing information system (MIS) is a continuing and interacting system of people, equipment, and procedures to…

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22 September 2022
What is MIS
What is MIS?
Consumer Behaviour / Marketing Management

Future of CRM: Role, Challenges, Benefits

Future of CRM Future of CRM CRM has become an important component of every enterprise, from small businesses to multinational…

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21 September 2022
Future of CRM
Future of CRM
Consumer Behaviour / Marketing Management

Brand Personality: Elements, Brand Personality Examples

What is Brand Personality? Brand personality is the way a brand speaks and behaves. It means assigning human personality traits/characteristics…

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20 September 2022
What is Brand Personality
What is Brand Personality?
Consumer Behaviour / Marketing Management

Branding: Name,Trademark, Types, Strategies, Difference Advantages and Disadvantages

What is a Brand? The word “brand” is a comprehensive term "A brand is a name, term, symbol, or design…

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17 September 2022
What is Branding
What is Branding?
Consumer Behaviour / Marketing Management

New Product Development Process and Consumer Adoption Process

New Product Development Process Developing a new product is key to organizations' survival in the ever-changing marketing environment. Some organizations…

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16 September 2022
New Product Development Process
New Product Development Process
Consumer Behaviour / Marketing Management

New Product Development: Meaning, Stages, Classification

What is New Product Development? By new products, we mean original products, product improvements, product modifications, and new brands that…

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16 September 2022
New Product Development
New Product Development
Consumer Behaviour / Marketing Management

Stages of Product Life Cycle

Stages of Product Life Cycle The Product Life Cycle describes the stages a product idea goes through from beginning to…

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16 September 2022
Consumer Behaviour / Marketing Management

Product Life Cycle: Meaning, Stages, Shapes, Assumptions, Characteristics, Problems

What is Product Life Cycle? The product life cycle is the process a product goes through from when it is…

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16 September 2022
What is Product Life Cycle
What is Product Life Cycle?
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