What is Product Positioning? Product positioning can be defined as the place occupied in consumers’ minds regarding the firm’s product(s) or brand(s), distinguishing on the basis of product attributes. Product positioning can also be defined as the act of designing a company’s offering and image to occupy a distinctive place in the mind of the
What is Marketing Environment? The marketing environment is the factor that influences a company or firm’s activities. According to Kotler “Marketing environment refers to the external factors and forces that affect the company’s ability to develop and maintain a successful relationship with target customers. The marketing environment consists of both internal and external forces. Internal
What is Marketing Mix? A marketing Mix is a particular combination of the product, its price, the methods to promote it, and the ways to make the product available to the customer. Based upon its understanding of customers, a company develops its marketing mix of product, place, price, and promotion. In other words, a Marketing