What is Product Positioning? Product positioning can be defined as the place occupied in consumers' minds regarding the firm’s product(s)…
What is Target Market? Market targeting is a process of identifying the target market from the total market. The target…
Types of Market Segmentation Types of Market Segmentation Let's understand the types of market segmentation in detail: Geographic Segmentation Demographic…
What is Market Segmentation? Market segmentation means how the organization divides customers into smaller group that is relatively similar and…
Micro and Macro Environment in Marketing Management Micro and Macro Environment in Marketing Management In this article, we will be…
5 Stages of Buying Process 5 Stages of Buying Process These are the 5 stages of buying process that consumer…
Factors Influencing Consumer Behaviour Factors Influencing Consumer Behaviour These are the factors influencing consumer behaviour explained below: Cultural Factors Influencing…
What is Demand Measurement? Every company is curious to know the existing status of its product, its prospects, the specific…
What is Marketing Environment? The marketing environment is the factor that influences a company or firm's activities. According to Kotler…
Marketing Mix Process A firm’s marketing efforts should starts and end with the customers. A marketing mix is an important…
