Manufacturer Based Channel Formats The following are the manufacturer-based channel formats: Manufacturers Direct License Consignment-Locker Stock Broker Franchise Departmental Store…
What is Benchmarking? Benchmarking is a continuous process of evaluation and learning of the best-in-class business practices. The process focuses…
Advantages of ERP in Supply Chain Management Notwithstanding the type of supply chain and the products therein, a transparent flow…
Advantages of Logistics Management Logistics is the sum total of materials management and distribution in any process. It includes the…
Growth of Indian Retail Retailing is one of the pillars of the economy in India and accounts for 35% of…
Definition of Retailing Retailing involves a direct interface with the customer and the coordination of business from end to end–right…
Functions of Wholesalers In the process of marketing goods, the wholesalers perform a number of functions. Discussed the functions of…
Types of Wholesalers The evolution of distribution channels was accompanied by the introduction of several intermediaries in the distribution channel…
The elements of information that the sales managers are interested in are listed below along with their purpose, source of…
The success of the company depends upon the effectiveness of the distribution channel. Thus it is mandatory for the company…