What is Brand Personality? Brand personality is the way a brand speaks and behaves. It means assigning human personality traits/characteristics…
What is a Brand? The word “brand” is a comprehensive term "A brand is a name, term, symbol, or design…
New Product Development Process Developing a new product is key to organizations' survival in the ever-changing marketing environment. Some organizations…
What is New Product Development? By new products, we mean original products, product improvements, product modifications, and new brands that…
What is Product Line? A product line is a group of closely related products because they perform a similar function,…
Stages of Product Life Cycle The Product Life Cycle describes the stages a product idea goes through from beginning to…
What is Product Life Cycle? The product life cycle is the process a product goes through from when it is…
What is a Product? Product is the first P in the marketing mix. Without a product a marketer has nothing,…
What is Management? Management is the coordination and administration of tasks to achieve a goal. Such administration activities include setting…
What is Product Positioning? Product positioning can be defined as the place occupied in consumers' minds regarding the firm’s product(s)…
