Customer Orientation
What is Customer Orientation? Customer orientation means how the customer's preferences are possessed or in what areas of business the…
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21 September 2022
CRM: Meaning, Definitions, Stages, Features, Importance, Challenges, Types of Customers
What is CRM? Customer Relationship Management (CRM) is an information industry term for methodologies, software, and usually, Internet capabilities that…
21 September 2022
What is CRM?
Brand Personality: Elements, Brand Personality Examples
What is Brand Personality? Brand personality is the way a brand speaks and behaves. It means assigning human personality traits/characteristics…
20 September 2022
What is Brand Personality?
Branding: Name,Trademark, Types, Strategies, Difference Advantages and Disadvantages
What is a Brand? The word “brand” is a comprehensive term "A brand is a name, term, symbol, or design…
17 September 2022
What is Branding?
New Product Development Process and Consumer Adoption Process
New Product Development Process Developing a new product is key to organizations' survival in the ever-changing marketing environment. Some organizations…
16 September 2022
New Product Development Process
New Product Development: Meaning, Stages, Classification
What is New Product Development? By new products, we mean original products, product improvements, product modifications, and new brands that…
16 September 2022
New Product Development
Stages of Product Life Cycle
Stages of Product Life Cycle The Product Life Cycle describes the stages a product idea goes through from beginning to…
16 September 2022
Product Life Cycle: Meaning, Stages, Shapes, Assumptions, Characteristics, Problems
What is Product Life Cycle? The product life cycle is the process a product goes through from when it is…
16 September 2022
What is Product Life Cycle?
Product: Meaning, Definitions, Difference, Levels, Types
What is a Product? Product is the first P in the marketing mix. Without a product a marketer has nothing,…
15 September 2022
What is a Product?
Product Positioning: Meaning, Strategies, Brand Repositioning, Steps, Brand Mantra
What is Product Positioning? Product positioning can be defined as the place occupied in consumers' minds regarding the firm’s product(s)…
13 September 2022
What is Product Positioning?