What is a Product? Product is the first P in the marketing mix. Without a product a marketer has nothing,…
What is Product Positioning? Product positioning can be defined as the place occupied in consumers' minds regarding the firm’s product(s)…
Types of Market Segmentation Types of Market Segmentation Let's understand the types of market segmentation in detail: Geographic Segmentation Demographic…
Micro and Macro Environment in Marketing Management Micro and Macro Environment in Marketing Management In this article, we will be…
Factors Influencing Consumer Behaviour Factors Influencing Consumer Behaviour These are the factors influencing consumer behaviour explained below: Cultural Factors Influencing…
What is Demand Measurement? Every company is curious to know the existing status of its product, its prospects, the specific…
What is Marketing Environment? The marketing environment is the factor that influences a company or firm's activities. According to Kotler…
Marketing Mix Process A firm’s marketing efforts should starts and end with the customers. A marketing mix is an important…
What is Place Mix? Place mix involves decisions concerning distribution channels to be used, the location of outlets, methods of…
What is Promotion Mix? Promotion mix refers to marketing communications that may comprise elements such as advertising, public relations, direct…
