Concept of Organizational Behavior: Definitions, Goals, Elements, Nature, Importance, Modern Approach

Concept of Organizational Behavior Organizational behavior (OB) is a field of study that investigates the impact that individuals, groups, and structures have on behavior within an organization, then applies that knowledge to make organizations work more effectively (Robbins, 2003). In recent times, we notice the following changes in the organizational setup: Definition of Organizational Behavior