Meta Market: Meaning, Understanding with Examples
What is Meta Market? The meta market can be defined as “a market based on the new form of communication…
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28 August 2022
Functions of Marketing: Objectives, Characteristics
Functions of Marketing Functions of Marketing These are essential functions of marketing explained below: Marketing Research Product Planning and Development…
28 August 2022
Functions of Marketing
Consumer Behaviour: Meaning, Definition, Natures, Scopes, Importance, Applications
What is Consumer Behaviour? Consumer behaviour is the study of how individual customers, groups, or organizations select, buy, use, and…
25 August 2022
What is Consumer Behaviour?
Types of Marketing Research
Types of Marketing Research Following are the types of marketing research explained below: Exploratory Research Descriptive Research Causal Research Exploratory…
24 August 2022
Process of Marketing Research
Process of Marketing Research Process of Marketing Research Marketing Research is the function that links the consumer, customer, and public…
23 August 2022
Process of Marketing Research
Marketing Research: Meaning, Definitions, Components, Scope, Features, Importance, Advantages, Limitations
What is Marketing Research? Marketing research can be defined as the process of gathering recording and analyzing the data related…
23 August 2022
What is Marketing Research?
Objectives of Marketing Management
Objectives of Marketing Management Objectives of Marketing Management According to Peter Drucker, the well-known American Professor believed to be the…
17 August 2022
Objectives of Marketing Management
Nature of Marketing: Customer Oriented, Delivery of Value, Network of Relationships, Separate Discipline, Business
Nature of Marketing Nature of Marketing These are the nature of marketing explained below: Marketing is Customer Oriented Marketing is…
17 August 2022
Nature of Marketing
Types of Demand in Marketing: Negative, No Demand, Latent, Declining, Irregular, Full, Overfull, Unwholesome
Types of Demand in Marketing Types of Demand in Marketing Marketers face different market conditions which are related to different…
17 August 2022
Types of Demand in Marketing
Marketing Management: Definitions, Concepts, Functions, Importance, Philosophies
What is Marketing Management? Marketing Management is a functional area of business management that has to do with the broad…
17 August 2022
What is Marketing Management?