What is a Brand? The word “brand” is a comprehensive term "A brand is a name, term, symbol, or design…
New Product Development Process Developing a new product is key to organizations' survival in the ever-changing marketing environment. Some organizations…
What is New Product Development? By new products, we mean original products, product improvements, product modifications, and new brands that…
Stages of Product Life Cycle The Product Life Cycle describes the stages a product idea goes through from beginning to…
What is Product Life Cycle? The product life cycle is the process a product goes through from when it is…
What is a Product? Product is the first P in the marketing mix. Without a product a marketer has nothing,…
What is Product Positioning? Product positioning can be defined as the place occupied in consumers' minds regarding the firm’s product(s)…
Types of Market Segmentation Types of Market Segmentation Let's understand the types of market segmentation in detail: Geographic Segmentation Demographic…
Micro and Macro Environment in Marketing Management Micro and Macro Environment in Marketing Management In this article, we will be…
5 Stages of Buying Process 5 Stages of Buying Process These are the 5 stages of buying process that consumer…
