Factors Influencing Consumer Behaviour Factors Influencing Consumer Behaviour These are the factors influencing consumer behaviour explained below: Cultural Factors Influencing…
What is Demand Measurement? Every company is curious to know the existing status of its product, its prospects, the specific…
What is Marketing Environment? The marketing environment is the factor that influences a company or firm's activities. According to Kotler…
Marketing Mix Process A firm’s marketing efforts should starts and end with the customers. A marketing mix is an important…
What is Place Mix? Place mix involves decisions concerning distribution channels to be used, the location of outlets, methods of…
What is Promotion Mix? Promotion mix refers to marketing communications that may comprise elements such as advertising, public relations, direct…
What is Price Mix? Price mix refers to the amount ht customer pays for a product. It can also be…
What is Product Mix? A Product mix refers to an item that satisfies the consumer’s needs or wants. Typical marketing…
What is Marketing Mix? A marketing Mix is a particular combination of the product, its price, the methods to promote…
What is the Market? Knowing your market accurately and completely is a prerequisite for successful marketing. This task is made…
