A couple of years ago having a TikTok account for your business might seem like a joke told in a marketing meeting but the platform keeps on growing with 2.3 billion downloads and 1.1 billion active users Today, TikTok is more popular than Instagram, Facebook, and X.
By the end of 2023 TikTok will cater to 1.5 billion active users thus having a business profile on the platform is not an option anymore but a necessity. TikTok allows companies to generate user-based video content combined with viral sounds and music, according to a survey by Business Wire TikTok has the highest conversion rates impacting 79% purchase decisions of users.
Are you looking for ways to use TikTok effectively for your business? Stick around because in this blog we will discuss in detail how to use TikTok to your business advantage. Let’s dive in.
How to Effectively Utilize TikTok for Business in 2023: A Guide
These are the ways to effectively utilize TikTok for business in 2023:
- Understand TikTok’s Audience
- Create a TikTok Business Account
- Establish a Unique and Authentic Brand Identity
- Utilize Trending Challenges
- Creative Editing Tools and Effects
- Utilize Hashtags Strategically
- Showcase Products and Services
- Behind-the-Scenes Insights
- Utilize Influencer Collaborations
- Drive Traffic to Your Website
- Utilizing TikTok’s Advertising Features
- Cross-promotion and Multi-Platform Integration
- Stay Adaptable and Innovative
- Maintain Consistency and Authenticity
Understand TikTok’s Audience
One of the most important things any business needs to do before opening a TikTok account is to understand the psyche of TikTok users, and thorough research done on this will give the company a competitive advantage.
The majority of TikTok’s audience is Gen Z and Millennials with shorter attention spans and prefer the content to be authentic and entertainment-centric. To keep the audience engaged, create relevant, entertaining, and authentic content.
Create a TikTok Business Account
After doing your research on the TikTok audience it is time to create an official business account. This will help give you access to TikTok ads, allow profile customization, provide exclusive in-app features like TikTok Shopping, give you valuable insights and analytics, provide legal protections, verified badge helps in collaborating with the influencers, and stand out among other businesses.
Establish a Unique and Authentic Brand Identity
On TikTok to stand out among your competition it is important to establish a unique and authentic brand identity. Make engaging and entertaining TikToks with your USP (Unique Selling Point) as the focal center.
One of the best examples of this would be Cuddles & Meow, a brand that sells accessories related to cats, they have managed to build a unique and authentic brand by creating TikToks highlighting their USP in an entertaining and engaging way.
Utilize Trending Challenges
One of the best ways to get attention towards your business would be to participate in trending challenges on TikTok. Choose challenges that align with your brand, participate authentically, avoid being promotional and prefer being entertaining in a challenge, use the relevant hashtags, collaborate with an influencer on challenges, and cross-promote your challenges on other social media platforms.
Trends and challenges can quickly change so adapt quickly and be flexible in your approach. You can buy likes and followers from quality sources to gain more traction on your TikTok challenges.
Creative Editing Tools and Effects
There is a plethora of content on TikTok to stand out among this crowd you need to make sure you use creative tools and effects. TikTok provides you with various in-built editing tools. One thing to remember is effects and editing should be in service of creating engaging content.
Utilize Hashtags Strategically
Hashtags are a great way to become visible and reach a broad audience. Make sure to use relevant and trending hashtags in your videos. Social media can often lead to the formation of echo chambers thus limiting your reach, many users and businesses use the hashtag by the opposite side to get their videos across to their users as well.
Showcase Products and Services
On TikTok, you can incorporate sounds, and hashtags and participate in challenges to showcase your products and services. If you have a jeweler business, showcase necklaces and earrings in the focus and then proceed to the dance challenge.
Many service providers utilize trending sounds and editing effects while showing the service being provided like those rugs washing TikToks I cannot stop watching. You can buy likes from quality sources to gain more traction on your TikToks.
One of the ways to generate an authentic and personal image in your viewers is by letting them in on your behind-the-scenes process. Behind-the-scenes videos can be used to showcase your hard work, work environment, and employee satisfaction with the job creating a better image of the business for the people.
Utilize Influencer Collaborations
Influencers are a great way to reach a wider audience. Influencers can sonically impact people’s buying decisions. Choose the influencers whose values align with your business. The collaboration should feel natural and authentic and resonate especially with the influencers’ audience.
Drive Traffic to Your Website
TikToks generated should be utilized to call for action to visit the business profile. You can offer discounts to the first 50 people visiting the website and ordering. At the end of the video, you can tell people to visit the website to know more details. This way you can deliver traffic to your site.
Utilizing TikTok’s Advertising Features
TikTok for business provides its users with many advertising features such as In-Feed ads which appear in users’ “For Your” feed, Top View ads are full-screen ads that appear when the app is opened, In-Feed ads with an external link button can be used to deliver traffic to the website, TikTok shop allows to directly from TikTok ad.
TikTok also allows businesses to create Custom audiences and Lookalike audiences based on user engagement with the content.
Cross-promotion and Multi-Platform Integration
One of the ways to gain visibility and run a successful business is to cross-promote your TikToks across other social media platforms. Share the viral videos and tease the behind-the-scenes exclusively on TikTok to grow your platform.
Multi-platform Integration refers to creating a cohesive strategy for business spanning multiple platforms. A great strategy has consistent branding and data integration across platforms. TikTok allows businesses to do both without any trouble. Promote your posts and videos across platforms by buying likes and followers from quality sources.
Stay Adaptable and Innovative
On TikTok trends and challenges can come and go in a day, what could be working for your business last week might be a disaster in the next. To be successful you need to be adaptable to changes quickly and be innovative in approaching change.
Maintain Consistency and Authenticity
Every business on TikTok wants to amass a large following, many businesses make the mistake of pandering to a certain demographic just for numbers sacrificing their ethnicity and consistency which hurts them in the long run. Be authentic and post consistently to succeed.
FAQ’s About How to Use TikTok for Business in 2023
Why should brands be on TikTok 2023?
TikTok is the largest growing platform, by the end of 2023, it is expected to have 1.5 billion active users. It would be beneficial to market to such a large user base.
What is the TikTok ad strategy for 2023?
TikTok provides its users with a lot of options to choose from beneficial In-Feed ads, Top View ads, TikTok Shop, and branded hashtags to create custom and lookalike audiences. Use these features smartly to gain more eyeballs.
How do I activate TikTok for business?
Go to the profile at the bottom, then tap the menu button at the top, click on settings and privacy, click on Manage account and finally click on Switch to Business Account and follow the rest of the instructions.
Should I use hashtags on TikTok 2023?
Yes, you should, hashtags are here to stay and a great way to gain traction and reach a wider audience.