Marketing Management

Marketing Management


What is Social Audit

Social Audit: Meaning, Objectives, and Methods

What is Social Audit? The term ‘social audit’ may be explained in several ways. As far as common understanding goes, ...
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Introduction to Marketing Management: Meaning, Objectives, and Functions

What is Marketing Management? Marketing management is a business process of planning and executing the conception and pricing. promotion, and ...
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Introduction to Marketing: Meaning, Definitions, Nature, Scope, Concept, Functions, and Importance

What is Marketing? Marketing consists of the performance of business activities that direct the flow of goods and services from ...
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What is Marketing

Marketing: Meaning, Definitions, Concepts, Scope, Importance

What is Marketing? Marketing is the process of discovering and translating consumer needs and wants into product and service specifications, ...
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Marketing Management

Marketing Management: Definitions, Concepts, Functions, Importance, Philosophies

What is Marketing Management? Marketing Management is a functional area of business management that has to do with the broad ...
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Types of Demand in Marketing

Types of Demand in Marketing: Negative, No Demand, Latent, Declining, Irregular, Full, Overfull, Unwholesome

Types of Demand in Marketing Types of Demand in Marketing Marketers face different market conditions which are related to different ...
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Nature of Marketing

Nature of Marketing: Customer Oriented, Delivery of Value, Network of Relationships, Separate Discipline, Business

Nature of Marketing Nature of Marketing These are the nature of marketing explained below: Marketing is Customer Oriented Marketing is ...
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Objectives of Marketing Management

Objectives of Marketing Management

Objectives of Marketing Management Objectives of Marketing Management According to Peter Drucker, the well-known American Professor believed to be the ...
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What is Marketing Research

Marketing Research: Meaning, Definitions, Components, Scope, Features, Importance, Advantages, Limitations

What is Marketing Research? Marketing research can be defined as the process of gathering recording and analyzing the data related ...
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Process of Marketing Research

Process of Marketing Research

Process of Marketing Research Process of Marketing Research Marketing Research is the function that links the consumer, customer, and public ...
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Types of Marketing Research

Types of Marketing Research Following are the types of marketing research explained below: Exploratory ResearchDescriptive ResearchCausal Research Exploratory Research Exploratory ...
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What is Consumer Behaviour

Consumer Behaviour: Meaning, Definition, Natures, Scopes, Importance, Applications

What is Consumer Behaviour? What is Consumer Behaviour? Consumer behaviour is the study of how individual customers, groups, or organizations ...
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Functions of Marketing

Functions of Marketing: Objectives, Characteristics

Functions of Marketing Functions of Marketing These are essential functions of marketing explained below: Marketing ResearchProduct Planning and DevelopmentBuying and ...
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Meta Market: Meaning, Understanding with Examples

What is Meta Market? The meta market can be defined as “a market based on the new form of communication ...
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Types of Markets

Types of Markets in Marketing: Meaning, Components, E-Market, Difference

Types of Markets What is the Market? Knowing your market accurately and completely is a prerequisite for successful marketing. This ...
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What is Marketing Mix

Marketing Mix: Meaning, Definitions, 4 Ps, 7 Ps, 4 Cs, Marketing Environment

What is Marketing Mix? What is Marketing Mix? A marketing Mix is a particular combination of the product, its price, ...
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What is Product Mix

Product Mix in Marketing: Definition, Concept, Classification, Components

What is Product Mix? A Product mix refers to an item that satisfies the consumer’s needs or wants. Typical marketing ...
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What is Price Mix

Price Mix in Marketing: Meaning, Factors Affecting, Methods

What is Price Mix? Price mix refers to the amount ht customer pays for a product. It can also be ...
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Promotion Mix

Promotion Mix in Marketing: Meaning, Components

What is Promotion Mix? Promotion mix refers to marketing communications that may comprise elements such as advertising, public relations, direct ...
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Place Mix

Place Mix in Marketing: Meaning, Channels of Distribution, Functions, Types, Factors

What is Place Mix? Place mix involves decisions concerning distribution channels to be used, the location of outlets, methods of ...
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Marketing Mix Process

5 Steps of Marketing Mix Process: Limitations

Marketing Mix Process Marketing Mix Process A firm’s marketing efforts should starts and end with the customers. A marketing mix ...
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Marketing Environment Factors

Marketing Environment: Meaning, Definition, Factors

What is Marketing Environment? The marketing environment is the factor that influences a company or firm's activities. According to Kotler ...
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Concept of Demand Measurement

Demand Measurement: Concepts, Ways, Sales Forecast

What is Demand Measurement? Every company is curious to know the existing status of its product, its prospects, the specific ...
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Factors Influencing Consumer Behaviour

3 Factors Influencing Consumer Behaviour

Factors Influencing Consumer Behaviour Factors Influencing Consumer Behaviour These are the factors influencing consumer behaviour explained below: Cultural Factors Influencing ...
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5 Stages of Buying Process

5 Stages of Buying Process

5 Stages of Buying Process 5 Stages of Buying Process These are the 5 stages of buying process that consumer ...
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Micro and Macro Environment in Marketing Management

Micro and Macro Environment in Marketing Management

Micro and Macro Environment in Marketing Management Micro and Macro Environment in Marketing Management In this article, we will be ...
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Types of Market Segmentation

Types of Market Segmentation: Strategies, Effective Segmentation

Types of Market Segmentation Types of Market Segmentation Let's understand the types of market segmentation in detail: Geographic SegmentationDemographic SegmentationPsychographic ...
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What is Product Positioning

Product Positioning: Meaning, Strategies, Brand Repositioning, Steps, Brand Mantra

What is Product Positioning? Product positioning can be defined as the place occupied in consumers' minds regarding the firm’s product(s) ...
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What is a Product

Product: Meaning, Definitions, Difference, Levels, Types

What is a Product? Product is the first P in the marketing mix. Without a product a marketer has nothing, ...
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What is Product Life Cycle

Product Life Cycle: Meaning, Stages, Shapes, Assumptions, Characteristics, Problems

What is Product Life Cycle? The product life cycle is the process a product goes through from when it is ...
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Stages of Product Life Cycle

Stages of Product Life Cycle The Product Life Cycle describes the stages a product idea goes through from beginning to ...
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New Product Development

New Product Development: Meaning, Stages, Classification

What is New Product Development? By new products, we mean original products, product improvements, product modifications, and new brands that ...
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New Product Development Process

New Product Development Process and Consumer Adoption Process

New Product Development Process New Product Development Process Developing a new product is key to organizations' survival in the ever-changing ...
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What is Branding

Branding: Name,Trademark, Types, Strategies, Difference Advantages and Disadvantages

What is Branding? What is a Brand? The word “brand” is a comprehensive term "A brand is a name, term, ...
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What is Brand Personality

Brand Personality

What is Brand Personality? Brand personality is the way a brand speaks and behaves. It means assigning human personality traits/characteristics ...
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What is CRM

CRM: Meaning, Definitions, Stages, Features, Importance, Challenges, Types of Customers

What is CRM? Customer Relationship Management (CRM) is an information industry term for methodologies, software, and usually, Internet capabilities that ...
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Customer Orientation

What is Customer Orientation? Customer orientation means how the customer's preferences are possessed or in what areas of business the ...
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Benefits of CRM

Benefits of CRM

Benefits of CRM Benefits of CRM There are many benefits of CRM or advantages of CRM. Let's discuss them one ...
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Future of CRM

Future of CRM: Role, Challenges, Benefits

Future of CRM Future of CRM CRM has become an important component of every enterprise, from small businesses to multinational ...
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CRM in Banking

CRM in Banking: Importantance, Objectives, Benefits

Why is CRM Important in Banking? The use of Customer Relationship Management (CRM) in banking has gained importance with the ...
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What is MIS

MIS: Meaning, Definitions, Components, Types, Functions, Advantages, Difference

What is MIS? A marketing information system (MIS) is a continuing and interacting system of people, equipment, and procedures to ...
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Characteristics of MIS

Characteristics of MIS: Meaning, Objectives, Process, Implementation

What is the Meaning of MIS? MIS is the use of information technology, people, and business processes to record, store ...
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What is Information System

Information System: Meaning, Needs, Types, Functional, Dimensions, Quality of Information, Types of Information

What is Information System? Information systems are "A combination of hardware, software, infrastructure, and trained personnel organized to facilitate an ...
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What is Business Market

Business Market: Characteristics, Buying Situations, Differences, Participants, Stages of Buying

What is Business Market? The Business Markets include organizations that buy products on large scale either for the production of ...
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Marketing and Customer Value

What is Marketing and Customer Value? Customer Value is the sum total of benefits that customers will accrue from a ...
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Stages of Strategic Planning Process

Strategic Planning Process: 5 Stages

What is Strategic Planning Process? Strategic planning is a systematic process of predicting the long-term goals of an organization and ...
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Marketing Planning Process

Marketing Planning Process: Marketing Plan, Formulating, Types

Marketing Planning Process Marketing Planning Process Following is the marketing planning process: Goal Setting Scanning of Market Environment Internal Scanning ...
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Factors Affecting Pricing Decisions

Factors Affecting Pricing Decisions

Factors Affecting Pricing Decisions Factors Affecting Pricing Decisions Setting the price for any product is not very easy, various internal, ...
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What is Departmentalization

Departmentalization in Management and Types

What is Departmentalization? Departmentalization is a grouping of jobs according to some logical arrangement, the second building block of organization ...
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5 Elements of Organizing

5 Elements of Organizing in Management

5 Elements of Organizing Elements of Organizing in Management The organizational structure shows the corporate communication, and the executive and ...
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International Marketing: Definitions, Scope, Importance, Nature, Characteristics, Significance, Difference

What is International Marketing? International marketing refers to marketing carried out by companies overseas or across national boundaries. This strategy ...
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Trends in International Marketing in India

Trends in International Marketing in India In the present scenario, international marketing has changed the world and itself. Now it ...
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Benefits of International Marketing

Benefits of International Marketing The following are the benefits of international marketing: Provides Higher Standard of Living Optimum Utilization of ...
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Importance of International Marketing

Importance of International Marketing There are several importance of international marketing: Opportunities for Small Businesses Finding Successful Foreign Partnerships Diversification ...
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Exporting: Meaning, Types, Licensing, Direct and Indirect Export

What is Exporting? The term export is derived from the conceptual meaning as to ship goods and services out of ...
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5 Stages of Internationalization

Stages of Internationalization These are the various stages of internationalization which explained below: Domestic Company International Company Multinational Company Global ...
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Objectives of Planning

Planning is important because it enables the organization to survive and grow in the dynamic, changing environment. Planning is the ...
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Limitations of Planning

Planning is a crucial aspect of decision-making, but it also has certain limitations that must be considered. These limitations of ...
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Decision-Making Process

A decision-making process is a systematic approach to identifying and choosing the best alternative from a set of available options ...
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Management by Objectives: Definitions, Features, Objectives, Processes, Advantages, Limitations

What is Management by Objectives? Management by objectives (MBO), also known as management by results (MBR), is a process of ...
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Features of MBO

MBO stands for Management by Objectives, which is a management approach where managers and employees work together to define and ...
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Process of MBO

MBO programs can vary enormously. Some are designed for use in a subunit, while others are used for the organization ...
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Limitations of MBO

MBO is not a panacea, for organizational problems. Quite often many organizations look at MBO as an instant solution to ...
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Strategic Planning Process

Strategic Planning Process These are the steps of the strategic planning process: Input to Organization Industry Analysis Enterprise Profile Orientation, ...
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