Marketing Research: Meaning, Definitions, Components, Scope, Features, Importance, Advantages, Limitations

Marketing Research: Meaning, Definitions, Components, Scope, Features, Importance, Advantages, Limitations . Marketing research can be defined as the process of gathering recording and analyzing the data related to certain products and services. This need for market research is derived from the concept that only by understanding the needs and wants of the target audience and by effectively meeting them, you will be able to achieve the organizational goals and surpass the competition in the specific market.