Market Segmentation: Meaning, Definitions, Basis, Types, Steps, Levels, Market Targeting
4K views · Sep 16, 2022
Market Segmentation: Meaning, Definitions, Basis, Types, Steps, Levels, Market Targeting. Market segmentation means how the organization divides customers into smaller group that is relatively similar and identifiable. The main purpose of marketing segme
Marketing Research: Meaning, Definitions, Components, Scope, Features, Importance, Advantages, Limitations
12K views · Sep 15, 2022
Marketing Research: Meaning, Definitions, Components, Scope, Features, Importance, Advantages, Limitations . Marketing research can be defined as the process of gathering recording and analyzing the data related to certain products and services. This nee
What is Mass Communication? Definitions, Functions, Characteristics
5K views · Sep 16, 2022
What is Mass Communication: Definitions, Functions, Features or Characteristics, Types, Importance, and Process. Mass communication is the process of transmitting ideas, information, opinions, norms, attitudes, cultures etc.