Market Segmentation: Meaning, Definitions, Basis, Types, Ste...
4K views · Sep 16, 2022 getuplearn.com
Market Segmentation: Meaning, Definitions, Basis, Types, Steps, Levels, Market Targeting. Market segmentation means how the organization divides customers into smaller group that is relatively similar and identifiable. The main purpose of marketing segmentation is to meet the needs of one or more specific segments.
Marketing Research: Meaning, Definitions, Components, Scope,...
12K views · Sep 15, 2022 getuplearn.com
Marketing Research: Meaning, Definitions, Components, Scope, Features, Importance, Advantages, Limitations . Marketing research can be defined as the process of gathering recording and analyzing the data related to certain products and services. This need for market research is derived from the concept that only by understanding the needs and wants of the target audience and by effectively meeting them, you will be able to achieve the organizational goals and surpass the competition in the specific market.
What is Mass Communication? Definitions, Functions, Characte...
5K views · Sep 16, 2022 getuplearn.com
What is Mass Communication: Definitions, Functions, Features or Characteristics, Types, Importance, and Process. Mass communication is the process of transmitting ideas, information, opinions, norms, attitudes, cultures etc.